The Price, Value, and Cost Of Influence

Although I have been working in and with the field of influence for many years, you could easily be forgiven for thinking that influence, or at least the importance of influence in the business world, is a modern phenomenon. Possibly highlighted to the general public by their increased awareness via social media, influence has become one of the buzzwords of the industry, and everyone seems to be obsessed with building their brand and growing their influence.

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