Have you ever wondered how that one guy or gal in your office always seems to get what they want or need, simply by having a conversation with someone? Does it make you think about what they may be doing right and what you may be doing incorrectly when it comes to persuading your superiors? The answer may be as simple as them using strategic persuasion when they make their pitch.
Strategic persuasion is exactly what it sounds like. It’s basically being smart about the way you engage people in order to persuade them to see your point of view. Each person’s methods are different and what works for one person may not work for the other. However, there are a few basic tenets that you really must have in order for strategic persuasion to work.
Intent
If you don’t have a goal in mind before you start talking to someone, there is really no point in trying to persuade them of something. Know exactly what you want and what your desired outcome of a meeting is, so that you are envisioning this outcome through the entire conversation or presentation.
Confidence
Eye contact and a smile go a long when it comes to persuading someone of the right thing to do. When you are confident in your proposal, it is much more difficult for them to say no because you are convinced that it’s the right thing to do.
Communication
If you can’t effectively articulate your goals or aspirations, then you may as well not even try to persuade someone. Good communication is critical in order to persuade someone, especially in a corporate environment, where most of your colleagues are equally well-spoken.
Active Listening
To take communication to the “next level” active listening is very important. After all, proper communication isn’t simply about talking to someone, it’s about talking with them. By actively listening to your audience (whether it’s one or many), you can tailor your conversation or presentation to a style that suits them better.
Support
When you’re trying hard to persuade a group or an individual, talk is cheap unless you have the facts to back it up. Make sure you are prepared for a persuasive presentation by having all the facts needed to support your goal. If you aren’t prepared with the proper factual support, you may see that “yes” turn into a “no” very quickly.
