The Role of Likeability in Being Influential
Karen Keller
What does likeability have to do with influence? Everything.
For instance, when was the last time you left your child with someone you didn’t like? How many times do you buy from someone you despise? When did you follow a dislikeable person’s instructions? How much do you listen to a person who pretends to be someone they aren’t?
Probably not much, if at all.